D Clarity

What Is This Weird Balloon For

tale of the snake

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Paul Kedrosky has a nice rant up on the decline of quality web search results:

Google has become a snake that too readily consumes its own keyword tail. Identify some words that show up in profitable searches — from appliances, to mesothelioma suits, to kayak lessons — churn out content cheaply and regularly, and you’re done. On the web, no-one knows you’re a content-grinder.

The result, however, is awful. Pages and pages of Google results that are just, for practical purposes, advertisements in the loose guise of articles, original or re-purposed. It hearkens back to the dark days of 1999, before Google arrived, when search had become largely useless, with results completely overwhelmed by spam and info-clutter.

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Written by geek

13/12/2009 at 11:45 pm

Posted in Uncategorized

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